MY WETROCK, INC. ANNOUNCES G.O. BURTON, NEWLY HIRED AS SVP OF SALES AND MARKETING
Beverly Hills, CA – December 10, 2012 – My WetRock, Inc. (www.mywetrock.com), an
environmental focused company, is pleased to announce its most recent hire of G.O. Burton as Senior Vice President of Sales and Marketing.
My WetRock, Inc. is working to launch an environmental product that will help ordinary
consumers save water, plastic, and power. The company’s first device, The Dropbox, will
enable an average family of four save 4,200 gallons of water a year. This contributes to
lowering electricity production and carbon emissions, as well as saving a family $25 to $50 a
year in water and sewage bills.
As My WetRock’s SVP of Sales and Marketing, G.O. Burton will develop product programs,
strengthen sales networks, and bring with him his extraordinary sales experience. Beginning
in 2004, G.O. Burton began his advertising/sales career with a passion for entrepreneurship.
After earning his Master’s Degree from Loyola Marymount University, Mr. Burton utilized his
entrepreneurial instincts and started a successful viral marketing company, The Bodega Co.,
with a plethora of music clients including EMI Latin, BMG and Universal Music Group.
In 2005, Mr. Burton began working at Ripe Digital Entertainment. He soon assumed the role of
Vice President of Client Services and Advertising Operations where he oversaw the day-to-day
operations of all client services and advertising efforts, which included tracking and reporting all
online and offline advertising metrics for over 50 clients ranging from Proctor & Gamble to Sony
Mr. Burton left Ripe Digital Entertainment in 2009 and joined Great Way Foods, LLC as Vice
President of Sales & Marketing in May 2009. He was responsible for closing new sales,
increasing revenue by 28% per quarter.
“The reason why I’ve joined “My WetRock” is because I firmly believe in the product and
its ability to help families save money while simultaneously benefiting our environment”,
stated Mr. Burton. “I have been an avid surfer for years, and I’ve always focused on and been
extremely passionate about how we can better preserve one of our world’s most precious
natural resources, which is water. I am eager to put my sales and business development skills
to use, to help leverage such a great product which can serve as such an instrumental vehicle
when it comes to increasing awareness about how to reduce water waste.”
Stephen Meade, Founder and CEO says, “We are excited to have the strength and expertise of
Mr. Burton. Selling into large companies is a complex process, and G.O. has shown success in